However, government regulations banning online gambling across different major countries is the prime factor limiting the market growth. Online gambling platforms offers variety of casino games including casino games, cards and dice games, bingo, sports betting and online lotteries. This has widened the avenues of online gambling and betting market. With easy access to the internet across different regions, many users seek online gambling and betting as a secure and rewarding source of entertainment. Online gambling and betting sector has been developing at an exceptional rate as an entertainment and recreational activity. Additionally, over the past few years, emergence of mobile applications (mobile apps) too has contributed to the market development.

This was primarily attributed to the continually rising adoption of internet services, improving internet infrastructure and inclination of people towards easy money. Since the emergence of online gambling and betting in early 1990s, gambling sites became among the most frequently visited websites on the internet.